Sustainability
A commitment to sustainability and responsible agricultural practices, from the agave in the glass to how we run the bar.
[How this shows up at your event: confirm specifics]
About Herrera
Honoring tradition. Elevating hospitality.
I’m a first-generation Mexican American woman and the proud daughter of immigrants, with more than sixteen years in hospitality and spirits: behind the bar, in sales, in distribution and in brand development.
I started Herrera in 2024 with one purpose: honoring tradition, elevating hospitality, and creating meaningful connections over something truly well made.
Your bar, your guests, your night: I got you. Martha
Agave heritage
“Agave is my passion. My family’s roots are in Mexico, and tequila and mezcal carry that heritage.”
[Photo: family heritage or agave fields, Martha’s choice]
- Years in hospitality & spirits
- 16+
- Sides of the business: bar, sales, distribution, brand
- 4
- Herrera founded in Atlanta
- 2024
What we stand for
Beyond the bar.
[Photo: women in the beverage industry]
Women in beverage
Empowering women in the beverage industry, the way Martha built her own path through it.
[Initiatives, mentoring or partnerships: confirm]
Our promises
Three things you can count on.
Craft over shortcuts
Fresh-pressed juice, house syrups, and hand-cut ice. The details guests can taste.
Service that disappears
A great bar team is felt rather than noticed: anticipating, unhurried, and always gracious.
Transparent from the start
Clear packages and honest proposals, so the only surprise on the night is how good the cocktails are.
Behind the bar
The people pouring for you.
[Photo: Martha at the bar]
Martha Herrera
Founder & Owner
Sixteen years in hospitality and spirits, and the person you’ll plan your night with.
[Team member or partner]
[Name]
[Role, e.g. bar lead or sommelier partner]
Only for real team members. If Herrera is Martha alone, this card is removed and her card spans the full width.
How it works
- Inquire
- Consult
- Proposal & Tasting
- The Evening
